David Golf is Australia’s largest supplier, and manufacturer of golf course hardware, with their products being sold throughout Australia and also internationally.
My role here includes all things design & marketing such as design, develop and manage promotions and campaigns to increase sales and brand awareness; manage the effectiveness of website, promotions and email campaigns as well as manage the e-commerce website.
The previous website suffered from a lack of user-friendliness due to its dark theme and challenging navigation, especially on mobile devices.
This issue was effectively addressed through the implementation of a refreshed website and content management system. The updated version is now mobile-responsive, featuring a clean and intuitive interface enhanced with icons and images to facilitate navigation.
The new website complements the design of the catalogue seamlessly, representing a substantial undertaking that has proven to be a worthwhile investment, as it led to a remarkable surge in sales.
I take immense pride in this piece. The effort encompassed various tasks, including revamping almost all the product photography (some of the images in the prior catalogue were two decades old) and gathering product descriptions from multiple sources. Notably, this product played a transformative role in the golf supply industry, as two major competitors followed suit with a similar design in their catalogues just a year later.
Here’s an illustration of a promotional campaign rollout, which consists of an email, two web banners, and a flyer.
