In 2012, Richard decided it was time for a new chapter and left his thriving real estate career for the challenges of the banking and finance industry. Seven years down the line, he felt the natural progression was to venture into entrepreneurship. That’s when NRG FINANCE, formerly known as A1 Finance, came into being. Richard’s motivation behind NRG Finance was rooted in a genuine desire to assist people.

The task at hand involved creating a company name, logo, and brand identity that exuded friendliness, simplicity, and professionalism. The overarching tone aimed to be human, setting it apart from the more impersonal image associated with big banks. The resulting brand is versatile, fitting seamlessly across print, social media, and web platforms.